03-25-2026

These are The 6 Best Underrated Towns in Hawaii
We may earn a commission when you book or buy through links on this page.
These are The 6 Best Underrated Towns in Hawaii
We may earn a commission when you book or buy through links on this page.
Hawaii's resort corridors get all the attention — Waikiki, Ka'anapali, Poipu. But some of the best experiences on the islands happen in towns most visitors drive right past.
These six places won't show up on a typical itinerary. They're small, quiet, and deeply local. That's the point. Each one offers something you can't get at a beach resort: a Kauai art town that shuts down for Friday night gallery walks, a Big Island village where the volcano is your neighbor, a Molokai main street with zero chain stores.
If you want the real Hawaii — the one that exists between the luaus and the snorkel tours — start here.
1. Hanapepe
Hanapepe is Kauai's self-proclaimed "biggest little town." It sits on the south side of the island, population around 2,770, and the name translates to "crushed bay" — a reference to the ancient landslides that shaped the valley.
The main draw is Friday Art Night. Every Friday from 5 to 9 PM, the galleries along Hanapepe Road open their doors, food vendors set up on the street, and live music fills the town. It's free, walkable, and one of the most authentically local events on Kauai.
During the day, walk the Hanapepe Swinging Bridge (a suspension footbridge over the river), browse the galleries and bookshops along the main strip, or head to Salt Pond Beach Park — one of the few places in Hawaii where traditional salt is still harvested by hand. Bobbie's restaurant and the Japanese Grandma's Cafe are local favorites.
Where: South Kauai, about 20 minutes west of Poipu
Population: ~2,770
Don't miss: Friday Art Night, Hanapepe Swinging Bridge, Salt Pond Beach Park
2. Holualoa
Holualoa is perched 1,400 feet above the Kona Coast on the Big Island, which means two things: cooler temperatures and coffee. The town sits in the heart of the Kona Coffee Belt, and several small farms offer free tastings and tours. Holualoa Kona Coffee, Hula Daddy, and Sunshower Farms are all within a short drive.
The town itself runs about two blocks along Mamalahoa Highway. It's dense with art galleries, many run by artists who live upstairs or next door. Holualoa Gallery, Dovetail Gallery, and Studio 7 Fine Arts are the standouts. The Holualoa Inn is a boutique property with panoramic ocean views — one of the best-kept secrets in Kona lodging.
Friday nights bring a bit of energy — occasional live music and gallery openings. But mostly Holualoa is quiet, slow, and elevated in every sense. The sunsets from up here, looking down over the coast toward Keauhou Bay, are hard to beat.
Where: Upcountry Kona, Big Island (10 minutes from Kailua-Kona)
Population: ~8,600
Don't miss: Kona coffee farm tours, art galleries, sunset views from elevation
Get Your Free Hawai'i Guide
Instant access — opens immediately
- Beaches, activities & top spots
- Restaurant & dining recommendations
- Maps, itineraries & insider tips
Want the full offline version? Get the Complete Hawai'i Guidebook →
3. Old Koloa Town
Old Koloa Town is where Hawaii's sugar industry started. The first successful sugar plantation launched here in 1835, and the town's heritage trail walks you through that history with bronze plaques and markers along a 2-mile loop.
Today the main strip is a cluster of low-slung wooden storefronts housing local shops, galleries, and restaurants. Koloa Fish Market sells fresh poke by the pound. Koloa Rum Company offers tastings of rum distilled on-site. And yes, the ice cream shop (Papalani Gelato) has been here for years — it's worth the stop.
If you're on Kauai in July, the Koloa Plantation Days celebration is a 10-day festival with a parade, rodeo, live music, and a massive community lu'au. It's one of the biggest annual events on the south shore.
Koloa is just a few minutes inland from Poipu Beach, making it an easy half-day side trip from the resort area.
Where: South Kauai, 3 miles from Poipu Beach
Population: ~2,230
Don't miss: Koloa Heritage Trail, Koloa Fish Market poke, Koloa Rum Company
Suggested Car Rentals, Tours, and Accommodations
4. Makawao
Makawao is Maui's upcountry cowboy town. It sits at about 1,500 feet elevation on the slopes of Haleakala, where cattle ranches and eucalyptus groves give way to a two-block downtown lined with art galleries, boutiques, and some of the best baked goods on the island.
T. Komoda Store & Bakery has been open since 1916 and draws a line out the door for its cream puffs, stick doughnuts, and guava malasadas. Get there before 10 AM or they sell out. Casanova Italian Restaurant does solid pasta and doubles as a live music venue on weekend nights.
The art scene is real — Makawao has been named among the top 25 arts destinations in the U.S. by various publications. Viewpoints Gallery, Hot Island Glass, and the Maui Hands cooperative all showcase local work.
On the Fourth of July, the town hosts the Makawao Rodeo and Parade, a tradition going back to the 1950s. Cowboys, horses, floats, and a packed Main Street. It's one of Maui's best events.
Where: Upcountry Maui, about 25 minutes from Kahului Airport
Population: ~8,010
Don't miss: Komoda Bakery, Fourth of July Rodeo, gallery hopping on Baldwin Avenue
5. Volcano Village
Volcano Village sits at 4,000 feet elevation on the Big Island, right at the doorstep of Hawai'i Volcanoes National Park. The air is cool. The forest is dense — tree ferns, 'ohi'a lehua, and moss-covered everything. It feels nothing like the rest of Hawaii, and that's the whole appeal.
The village itself is tiny (about 800 residents), but it punches above its weight. The Volcano Art Center in the park hosts rotating exhibits and classes. Cafe Ono serves solid coffee and pastries in a converted studio. Kilauea Lodge, built in the 1930s, is one of the most atmospheric small inns in the state — fireplace, no TV, surrounded by ferns.
From here, the park entrance is a 5-minute drive. You can see Kilauea's summit caldera, hike the Thurston Lava Tube, and drive Chain of Craters Road to where old lava flows meet the ocean. On clear nights, the glow from Halema'uma'u crater is visible from the village.
Where: Big Island, adjacent to Hawai'i Volcanoes National Park
Population: ~800
Don't miss: Hawai'i Volcanoes National Park, Volcano Art Center, Kilauea Lodge
6. Kaunakakai
Kaunakakai is the main town on Molokai, and "main town" is generous — it's a single main street (Ala Malama) with no stoplights, no chain restaurants, and no resorts. The entire island of Molokai has intentionally resisted large-scale tourism development. Kaunakakai is what you get when a community says "no thanks" to the tourism playbook.
The town has what residents need: Friendly Market (the grocery store), Paddlers Restaurant and Bar (fresh fish, local plates), Kanemitsu Bakery (famous for its hot bread, sold through a back window late at night), and a wharf where barges still deliver supplies the way they have for decades.
From the Kaunakakai Wharf, you can see the south shore fishponds — ancient aquaculture systems built by Native Hawaiians, some over 700 years old. The Molokai Public Library, one of the smallest in the state, sits a block off the main drag.
Getting to Molokai means a short flight from Honolulu or Maui. There's no Uber, no nightlife, and barely any Wi-Fi in spots. That's the point.
Where: Molokai (central south coast)
Population: ~3,080
Don't miss: Kanemitsu Bakery hot bread, Kaunakakai Wharf, ancient fishponds
Published by: Tori C. Derrick
President & certified Hawai'i travel expert with 15+ years of experience in Hawai'i tourism.
Affiliate Disclosure: We may earn a commission when you book or buy through links on this page. See our Ad Disclosures & Standards.
Need help planning?
Search & Planning Chat →
Hawaiʻi Weather Forecast
Today’s Weather Brief · Audio · ~45s
Updated
Read the transcript
Trade winds are strong right now, with high surf hitting the south shore today. Windward areas are seeing frequent showers through the weekend.
South-facing beaches have dangerous surf today through Sunday—stay out of the water unless you're an experienced swimmer. East-facing shores will build rough water by Sunday or Monday. The bigger picture is a tropical system, Fausto, heading our way. It's weakening but should arrive near the islands by Tuesday or Wednesday as a tropical storm or weaker system, bringing strong winds, rough seas, and heavy rain. The exact track is still uncertain, so check the forecast daily.
Get your beach time and water activities in today through early next week on the leeward side, where conditions stay calmer. Be ready to shift plans by midweek when conditions turn rough.
Read the transcript
Windy conditions across Maui right now, with trade winds gusting strong. South-facing shores have high surf today and will see another big swell Saturday and Sunday—the water's dangerous unless you're an experienced ocean swimmer.
Through the weekend, windward areas will get frequent showers while trade winds stay gusty. The bigger picture arrives midweek: Hurricane Fausto is weakening as it moves toward the islands and should reach Maui as a tropical storm or weaker system Tuesday or Wednesday. That'll bring rough seas, strong winds, and heavy rain. Track and timing are still uncertain, so check updates daily.
Hit the leeward beaches and snorkel south Maui coasts today through early next week, but stay out of windward and south-facing waters through Sunday.
Read the transcript
Windy conditions dominate right now with strong trade winds pushing across the island. South-facing shores have high surf today—dangerous water if you're not an experienced swimmer.
Through the weekend, those south shores see another big swell Saturday and Sunday, and east-facing shores will build dangerous conditions by Sunday or Monday. Windward areas get frequent showers. A tropical system—the remnants of Hurricane Fausto—is weakening and headed toward the islands as a tropical storm or weaker system by Tuesday or Wednesday, bringing rough seas, strong winds, and heavy rain midweek. Timing and track are still uncertain, so check updates daily.
Leeward beaches on the Kona side stay your best bet today through early next week, but avoid the water on the windward and south shores through Sunday.
Read the transcript
Strong trade winds are pushing showers across windward areas through the weekend. On Kauaʻi, expect frequent showers on the windward side.
High surf is running on south-facing shores today and will build again Saturday and Sunday—stay out of the water unless you're an experienced swimmer. East-facing shores will also see dangerous swell by Sunday or Monday. Hurricane Fausto is weakening as it moves toward Hawaii. By Tuesday or Wednesday it should reach the islands as a tropical storm or weaker system, bringing rough seas, strong winds, and heavy rain. Track and timing are still uncertain, so check updates daily through midweek.
Beach time on leeward shores works through early next week. Plan water activities for today, but be ready to shift if Fausto's track becomes clearer—conditions will deteriorate by midweek.
Created with AI from the official NWS forecast discussion · verify with NWS before heading out
Current Time in Hawaiʻi
Hawaiʻi Standard Time · UTC−10 · No Daylight Saving
You’re on Hawaiʻi timeMainland US
International
Aloha Today daily podcast →
Full HST breakdown, FAQ & DST schedule →
Ask the Guide
Tap the mic and ask anything about Hawai‘i
Answers and narration use AI and may make mistakes. Check the cited source pages for important details.
Prefer to type? Talk with the Concierge →
Where are you staying?
Loading hotels…
Created with AI from this HawaiiGuide page and read by a computer-generated voice. Double-check fees, hours, and reservations on the full page before you head out. Hawaiian pronunciation is tricky for synthesized speech and a few words may land slightly off; mahalo for your patience as we keep refining.
Mele and Kani are computer-generated voice options chosen for clarity and warmth.
Get Your Free Hawaii Visitor Guide
Enter your email and we'll send you instant access to our free 2026 Hawaii Starter Guide + Summary Guidesheets.