These are The 6 Best Underrated Towns in Hawaii

1. Hanapepe

Hanapepe is Kauai's self-proclaimed "biggest little town." It sits on the south side of the island, population around 2,770, and the name translates to "crushed bay" — a reference to the ancient landslides that shaped the valley.

The main draw is Friday Art Night. Every Friday from 5 to 9 PM, the galleries along Hanapepe Road open their doors, food vendors set up on the street, and live music fills the town. It's free, walkable, and one of the most authentically local events on Kauai.

During the day, walk the Hanapepe Swinging Bridge (a suspension footbridge over the river), browse the galleries and bookshops along the main strip, or head to Salt Pond Beach Park — one of the few places in Hawaii where traditional salt is still harvested by hand. Bobbie's restaurant and the Japanese Grandma's Cafe are local favorites.

Where: South Kauai, about 20 minutes west of Poipu

Population: ~2,770

Don't miss: Friday Art Night, Hanapepe Swinging Bridge, Salt Pond Beach Park

2. Holualoa

Holualoa is perched 1,400 feet above the Kona Coast on the Big Island, which means two things: cooler temperatures and coffee. The town sits in the heart of the Kona Coffee Belt, and several small farms offer free tastings and tours. Holualoa Kona Coffee, Hula Daddy, and Sunshower Farms are all within a short drive.

The town itself runs about two blocks along Mamalahoa Highway. It's dense with art galleries, many run by artists who live upstairs or next door. Holualoa Gallery, Dovetail Gallery, and Studio 7 Fine Arts are the standouts. The Holualoa Inn is a boutique property with panoramic ocean views — one of the best-kept secrets in Kona lodging.

Friday nights bring a bit of energy — occasional live music and gallery openings. But mostly Holualoa is quiet, slow, and elevated in every sense. The sunsets from up here, looking down over the coast toward Keauhou Bay, are hard to beat.

Where: Upcountry Kona, Big Island (10 minutes from Kailua-Kona)

Population: ~8,600

Don't miss: Kona coffee farm tours, art galleries, sunset views from elevation

3. Old Koloa Town

Old Koloa Town is where Hawaii's sugar industry started. The first successful sugar plantation launched here in 1835, and the town's heritage trail walks you through that history with bronze plaques and markers along a 2-mile loop.

Today the main strip is a cluster of low-slung wooden storefronts housing local shops, galleries, and restaurants. Koloa Fish Market sells fresh poke by the pound. Koloa Rum Company offers tastings of rum distilled on-site. And yes, the ice cream shop (Papalani Gelato) has been here for years — it's worth the stop.

If you're on Kauai in July, the Koloa Plantation Days celebration is a 10-day festival with a parade, rodeo, live music, and a massive community lu'au. It's one of the biggest annual events on the south shore.

Koloa is just a few minutes inland from Poipu Beach, making it an easy half-day side trip from the resort area.

Where: South Kauai, 3 miles from Poipu Beach

Population: ~2,230

Don't miss: Koloa Heritage Trail, Koloa Fish Market poke, Koloa Rum Company

4. Makawao

Makawao is Maui's upcountry cowboy town. It sits at about 1,500 feet elevation on the slopes of Haleakala, where cattle ranches and eucalyptus groves give way to a two-block downtown lined with art galleries, boutiques, and some of the best baked goods on the island.

T. Komoda Store & Bakery has been open since 1916 and draws a line out the door for its cream puffs, stick doughnuts, and guava malasadas. Get there before 10 AM or they sell out. Casanova Italian Restaurant does solid pasta and doubles as a live music venue on weekend nights.

The art scene is real — Makawao has been named among the top 25 arts destinations in the U.S. by various publications. Viewpoints Gallery, Hot Island Glass, and the Maui Hands cooperative all showcase local work.

On the Fourth of July, the town hosts the Makawao Rodeo and Parade, a tradition going back to the 1950s. Cowboys, horses, floats, and a packed Main Street. It's one of Maui's best events.

Where: Upcountry Maui, about 25 minutes from Kahului Airport

Population: ~8,010

Don't miss: Komoda Bakery, Fourth of July Rodeo, gallery hopping on Baldwin Avenue

5. Volcano Village

Volcano Village sits at 4,000 feet elevation on the Big Island, right at the doorstep of Hawai'i Volcanoes National Park. The air is cool. The forest is dense — tree ferns, 'ohi'a lehua, and moss-covered everything. It feels nothing like the rest of Hawaii, and that's the whole appeal.

The village itself is tiny (about 800 residents), but it punches above its weight. The Volcano Art Center in the park hosts rotating exhibits and classes. Cafe Ono serves solid coffee and pastries in a converted studio. Kilauea Lodge, built in the 1930s, is one of the most atmospheric small inns in the state — fireplace, no TV, surrounded by ferns.

From here, the park entrance is a 5-minute drive. You can see Kilauea's summit caldera, hike the Thurston Lava Tube, and drive Chain of Craters Road to where old lava flows meet the ocean. On clear nights, the glow from Halema'uma'u crater is visible from the village.

Where: Big Island, adjacent to Hawai'i Volcanoes National Park

Population: ~800

Don't miss: Hawai'i Volcanoes National Park, Volcano Art Center, Kilauea Lodge

6. Kaunakakai

Kaunakakai is the main town on Molokai, and "main town" is generous — it's a single main street (Ala Malama) with no stoplights, no chain restaurants, and no resorts. The entire island of Molokai has intentionally resisted large-scale tourism development. Kaunakakai is what you get when a community says "no thanks" to the tourism playbook.

The town has what residents need: Friendly Market (the grocery store), Paddlers Restaurant and Bar (fresh fish, local plates), Kanemitsu Bakery (famous for its hot bread, sold through a back window late at night), and a wharf where barges still deliver supplies the way they have for decades.

From the Kaunakakai Wharf, you can see the south shore fishponds — ancient aquaculture systems built by Native Hawaiians, some over 700 years old. The Molokai Public Library, one of the smallest in the state, sits a block off the main drag.

Getting to Molokai means a short flight from Honolulu or Maui. There's no Uber, no nightlife, and barely any Wi-Fi in spots. That's the point.

Where: Molokai (central south coast)

Population: ~3,080

Don't miss: Kanemitsu Bakery hot bread, Kaunakakai Wharf, ancient fishponds