Hawaiʻi’s original early-2026 spending story has a newer official checkpoint. The Department of Business, Economic Development & Tourism’s July 2026 release reports 5,921,068 visitors and $13.63 billion in nominal visitor spending during the first seven months of 2026. Compared with the same preliminary period in 2025, arrivals increased 2.3% and spending increased 5.6%.
Those statewide averages are useful context, not a prediction of the price or crowd level for one itinerary. The release also reports that July’s average daily visitor census fell 13.1% year over year because average stays were shorter, even while monthly arrivals rose 1.1%. A destination can therefore record more arrivals and more spending while having fewer visitors present on a typical day.
