Brand & Press Kit
HawaiiGuide brand assets
Logos, colors, and a few simple rules for using them. You're welcome to use these to link to or write about HawaiiGuide. Please don't alter, recolor, restretch, or add effects to the marks — use them as supplied.
Download logo kitThe HawaiiGuide URL family
HawaiiGuide Shortcuts are memorable entrances to the tools travelers use before and during a trip. The canonical site remains www.hawaii-guide.com; each shortcut simply brings a traveler to the matching page.
Build it at hawaiiguide.it. Carry it at hawaiiguide.app. Check today at hawaiiguide.today. See live island conditions at hawaiiguide.live. Check the weather at hawaiiguide.now. Discover the connected system at hawaiiguide.in.
Traveler shortcuts
More useful shortcuts
Company, studio & story
General and protective addresses
The family currently contains 34 owned addresses. For articles, search results, and ordinary linking, use the canonical URL on www.hawaii-guide.com. Use a shortcut when memorability matters: spoken mentions, video, social posts, email, print, and QR-supported materials.
Current logos
Use the current upright logo for new work. Choose the full lockup with “the islands, in real time” when there is room for the tagline, or the compact wordmark for smaller placements. Use SVG for scalable artwork and PNG when you need a raster image.
Legacy script-logo animations (v20)
These animations use the previous script identity. Keep them for existing projects that still need that artwork; use the current static logos above for new work.
HawaiiGuide Intelligence
Preferred positioning: HawaiiGuide Intelligence (HGI) — a Hawaii Travel Intelligence Ecosystem. Use the compact lockup when the Intelligence identity needs to stand alone. Use the illustrated square for editorial features and social sharing. Keep all files at their supplied proportions.
In product copy, lead with the visitor benefit: Audio Summary, Weather Brief, Travel Assistant, Personalized Itinerary Builder, or Smart Search. Call the supporting system Hawaii Guide Intelligence. For generated audio, disclose when both the script and narration are generated, and identify the voices as computer-generated. Keep explicit artificial intelligence terminology when needed for technical, privacy, legal, or consent disclosures. Do not imply human review of every generated answer or episode.
Logo colors
Use the supplied artwork rather than rebuilding it from these swatches. The two warm-neutral shades belong to the hook; keep site interface and island accents separate from the logo palette.
Site interface accents
Island accents
Using the logo
For screen use, keep the full lockup with tagline at least 225px wide at its displayed size, with 234px preferred. Use the compact wordmark without the tagline at 183px wide or larger. If the available space is smaller, use a plain HawaiiGuide text link instead of shrinking the tagline. For partner layouts, leave clear space around the mark at least the height of its “H.”
Please do
- Use the supplied files at their native proportions.
- Use full color on a clean white or light-gray background. On dark or photographic backgrounds, use white over a dark, uncluttered area or a dark backing panel.
- Keep the hook clearly separated from the background. Avoid similar beige or gray tones behind the color logo; choose a solid light panel when needed.
- Link the logo to www.hawaii-guide.com when it's clickable.
Please don't
- Recolor, restretch, rotate, or skew the mark.
- Add shadows, outlines, or other effects.
- Place the color logo on a busy photo or a background close to the hook’s tone.
- Rebuild or trace the logo from a screenshot.
Name & boilerplate
Our name is written HawaiiGuide as one word (the website lives at hawaii-guide.com). Copy the short description below as-is.
About HawaiiGuide. HawaiiGuide is an independent, family-run Hawaii travel guide and planning platform, run by John and Tori Derrick. It grew out of John's first trip to Hawaiʻi in 2002 and began publishing under the HawaiiGuide name in 2003. Island-by-island guidance and original maps connect with planning tools, live-condition dashboards, saved trips, and audio to help visitors prepare for a trip and adjust while on island.
Press or partnership inquiry? Reach us through our contact page, or browse the latest announcements in our newsroom.
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Hawaiʻi Weather Forecast
Today’s Weather Brief · Audio · ~45s
Updated
Read the transcript
Showers are ending Saturday, with trade winds picking up through the weekend. A high surf advisory covers north and northwest-facing shores until 6 PM today. A medium swell arrives late Saturday into Sunday and could bring surf back to advisory levels early Sunday morning. Rough seas and choppy conditions will persist through Sunday, so hold off on water sports and exposed beaches. Saturday afternoon onward is best for outdoor activities once showers clear and the swell eases.
Read the transcript
Showers are heavy this morning on Maui's windward side and mountains—some spots picked up 2 to 5 inches overnight. Expect rain to continue through Saturday morning, then gradually clear out.
Trade winds are strengthening through the weekend with rough seas in all channels. A High Surf Advisory is in effect until 6 PM today on north and west-facing shores—conditions are dangerous right now. Surf should ease below warning levels by evening, but a medium swell arrives late Saturday into Sunday and could push surf back to advisory levels early Sunday. A tropical disturbance tracking far south of the islands will keep trade winds elevated through early next week but won't bring rain to Maui.
Wait until Saturday afternoon to plan your beach time and water activities—that's when showers end and conditions start to settle.
Read the transcript
Heavy showers are hitting the Big Island's windward slopes this morning, with some areas getting 2 to 5 inches overnight. Rain continues through Saturday morning, especially on mountains and windward exposures, then gradually clears. A few isolated thunderstorms are possible this afternoon on the windward side if clouds break midday.
North and northwest-facing shores have dangerous high surf today under advisory until 6 PM—it eases by evening but a medium swell arrives late Saturday into Sunday, potentially bringing advisory-level conditions again early Sunday. Trade winds stay gusty through the weekend with rough seas and choppy conditions in the channels. Better conditions arrive Saturday afternoon and hold through Wednesday.
Plan water activities for Saturday afternoon onward once the rain clears and surf settles. Avoid water sports and exposed beaches through Sunday.
Read the transcript
Showers are moving through this morning, with heavier rain on windward Big Island and Maui through Saturday morning. Trade winds are strong across the islands through the weekend, and a high surf advisory is in effect until 6 PM today on north and northwest facing shores—dangerous conditions if you're planning to get in the water. By Saturday afternoon, showers taper off and conditions settle into typical dry trade wind weather, though a medium swell could bring surf back to advisory levels early Sunday morning. Beach time is best Saturday afternoon onward; avoid water sports and exposed shores through Sunday due to high surf and rough seas.
Created with AI from the official NWS forecast discussion · verify with NWS before heading out
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