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Brand & Press Kit

HawaiiGuide brand assets

Logos, colors, and a few simple rules for using them. You're welcome to use these to link to or write about HawaiiGuide. Please don't alter, recolor, restretch, or add effects to the marks — use them as supplied.

Download logo kit

The HawaiiGuide URL family

HawaiiGuide Shortcuts are memorable entrances to the tools travelers use before and during a trip. The canonical site remains www.hawaii-guide.com; each shortcut simply brings a traveler to the matching page.

One guide. Every stage of your Hawaii trip.

Build it at hawaiiguide.it. Carry it at hawaiiguide.app. Check today at hawaiiguide.today. See live island conditions at hawaiiguide.live. Check the weather at hawaiiguide.now. Discover the connected system at hawaiiguide.in.

Traveler shortcuts

More useful shortcuts

Company, studio & story

General and protective addresses

The family currently contains 34 owned addresses. For articles, search results, and ordinary linking, use the canonical URL on www.hawaii-guide.com. Use a shortcut when memorability matters: spoken mentions, video, social posts, email, print, and QR-supported materials.

Current logos

Use the current upright logo for new work. Choose the full lockup with “the islands, in real time” when there is room for the tagline, or the compact wordmark for smaller placements. Use SVG for scalable artwork and PNG when you need a raster image.

HawaiiGuide full-color logo with tagline
Full color — with tagline
HawaiiGuide white logo with tagline
White — with tagline
HawaiiGuide full-color compact wordmark
Compact — full color
HawaiiGuide white compact wordmark
Compact — white
Legacy script-logo animations (v20)

These animations use the previous script identity. Keep them for existing projects that still need that artwork; use the current static logos above for new work.

Legacy HawaiiGuide script logo Legacy animated SVG — color Legacy animated SVG — white

HawaiiGuide Intelligence

Preferred positioning: HawaiiGuide Intelligence (HGI) — a Hawaii Travel Intelligence Ecosystem. Use the compact lockup when the Intelligence identity needs to stand alone. Use the illustrated square for editorial features and social sharing. Keep all files at their supplied proportions.

In product copy, lead with the visitor benefit: Audio Summary, Weather Brief, Travel Assistant, Personalized Itinerary Builder, or Smart Search. Call the supporting system Hawaii Guide Intelligence. For generated audio, disclose when both the script and narration are generated, and identify the voices as computer-generated. Keep explicit artificial intelligence terminology when needed for technical, privacy, legal, or consent disclosures. Do not imply human review of every generated answer or episode.

HawaiiGuide Intelligence compact identity lockup
Intelligence identity lockup PNG
HawaiiGuide Intelligence illustrated island network graphic
Intelligence editorial artwork PNG
HawaiiGuide Intelligence pineapple compass artwork
Pineapple compass artwork PNG

Logo colors

Use the supplied artwork rather than rebuilding it from these swatches. The two warm-neutral shades belong to the hook; keep site interface and island accents separate from the logo palette.

Logo green#418F51
Logo blue#1D5399
Hook warm neutral#9F947E
Hook detail#837860
Tagline black#000000
Reversed white#FFFFFF

Site interface accents

Interface green#1D6F5F
Interface ink#17313B
Sun Gold#F0C41A

Island accents

Oahu Orange#F27A24
Maui Blue#1866B4
Big Island Red#C3232F
Kauai Green#1D9771

Using the logo

For screen use, keep the full lockup with tagline at least 225px wide at its displayed size, with 234px preferred. Use the compact wordmark without the tagline at 183px wide or larger. If the available space is smaller, use a plain HawaiiGuide text link instead of shrinking the tagline. For partner layouts, leave clear space around the mark at least the height of its “H.”

Please do

  • Use the supplied files at their native proportions.
  • Use full color on a clean white or light-gray background. On dark or photographic backgrounds, use white over a dark, uncluttered area or a dark backing panel.
  • Keep the hook clearly separated from the background. Avoid similar beige or gray tones behind the color logo; choose a solid light panel when needed.
  • Link the logo to www.hawaii-guide.com when it's clickable.

Please don't

  • Recolor, restretch, rotate, or skew the mark.
  • Add shadows, outlines, or other effects.
  • Place the color logo on a busy photo or a background close to the hook’s tone.
  • Rebuild or trace the logo from a screenshot.

Name & boilerplate

Our name is written HawaiiGuide as one word (the website lives at hawaii-guide.com). Copy the short description below as-is.

About HawaiiGuide. HawaiiGuide is an independent, family-run Hawaii travel guide and planning platform, run by John and Tori Derrick. It grew out of John's first trip to Hawaiʻi in 2002 and began publishing under the HawaiiGuide name in 2003. Island-by-island guidance and original maps connect with planning tools, live-condition dashboards, saved trips, and audio to help visitors prepare for a trip and adjust while on island.

Press or partnership inquiry? Reach us through our contact page, or browse the latest announcements in our newsroom.