Skip to main content

Brand & Press Kit

HawaiiGuide brand assets

Logos, colors, and a few simple rules for using them. You're welcome to use these to link to or write about HawaiiGuide. Please don't alter, recolor, restretch, or add effects to the marks — use them as supplied.

Download the full kit (.zip)

The HawaiiGuide URL family

HawaiiGuide Shortcuts are memorable entrances to the tools travelers use before and during a trip. The canonical site remains www.hawaii-guide.com; each shortcut simply brings a traveler to the matching page.

One guide. Every stage of your Hawaii trip.

Build it at hawaiiguide.it. Carry it at hawaiiguide.app. Check today at hawaiiguide.today. See current conditions at hawaiiguide.live. Discover the connected system at hawaiiguide.in.

Traveler shortcuts

More useful shortcuts

Company, studio & story

General and protective addresses

The family currently contains 32 owned addresses. For articles, search results, and ordinary linking, use the canonical URL on www.hawaii-guide.com. Use a shortcut when memorability matters: spoken mentions, video, social posts, email, print, and QR-supported materials.

Logo

Vector (SVG) is best for print and large sizes; PNG is ready for the web. Use the white version on dark or photographic backgrounds.

HawaiiGuide logo, full color
Primary — full color SVG PNG
HawaiiGuide logo, white
Reversed — white SVG PNG
HawaiiGuide animated logo
Animated — web/digital SVG (color) SVG (white)

HawaiiGuide Intelligence

Preferred positioning: HawaiiGuide Intelligence (HGI) — a Hawaii Travel Intelligence Ecosystem. Use the compact lockup when the Intelligence identity needs to stand alone. Use the illustrated square for editorial features and social sharing. Keep all files at their supplied proportions.

HawaiiGuide Intelligence compact identity lockup
Intelligence identity lockup PNG
HawaiiGuide Intelligence illustrated island network graphic
Intelligence editorial artwork PNG
HawaiiGuide Intelligence pineapple compass artwork
Pineapple compass artwork PNG

Colors

The master logo palette, plus the four island accent colors we use across the site.

Sun Gold#F0C41A
Palm Green#338C46
Ocean Blue#124E91
Ink#231F20
Oahu Orange#F27A24
Maui Blue#1866B4
Big Island Red#C3232F
Kauai Green#1D9771

Using the logo

Clear space: keep padding around the mark at least the height of the "H" in the logotype. Minimum size: don't render the logo below 90px wide (web) so the wordmark stays legible.

Please do

  • Use the supplied files at their native proportions.
  • Switch to the white version on dark or photo backgrounds.
  • Give the logo room to breathe.
  • Link the logo to www.hawaii-guide.com when it's clickable.

Please don't

  • Recolor, restretch, rotate, or skew the mark.
  • Add shadows, outlines, or other effects.
  • Place the full-color logo on a busy or low-contrast background.
  • Rebuild or trace the logo from a screenshot.

Name & boilerplate

Our name is written HawaiiGuide as one word (the website lives at hawaii-guide.com). Copy the short description below as-is.

About HawaiiGuide. HawaiiGuide is an independent, family-run Hawaii travel guide and planning platform, run by John and Tori Derrick. It grew out of John's first trip to Hawaiʻi in 2002 and has operated online since that year, pairing island-by-island travel guides and two decades of firsthand travel advice with a connected set of free traveler tools — live ocean, weather, trail, and volcano conditions, a personalized trip planner, cost calculators, and a daily audio briefing rebuilt each morning from live data.

Press or partnership inquiry? Reach us through our contact page, or browse the latest announcements in our newsroom.