Last October, National Geographic put Maui on its Best of the World 2026 list — 25 destinations the magazine’s editors and explorers say travelers should prioritize this year. Maui was the only Hawaiian island on the list. The article specifically highlights the island’s volcanic landscapes including Haleakalā, its distinctive beaches, and the post-fire recovery effort, framing a visit as an act of support for the community rebuilding after August 2023.

That recognition landed nearly three years after the fires reshaped West Maui. The question visitors keep asking is straightforward: what’s the actual state of the island right now? The numbers and the ground reality both point the same direction — Maui is in the strongest position it’s been in since the fires, and summer 2026 is shaping up to be the first season that feels close to normal.

February 2026 data from DBEDT shows Maui drew 223,227 visitors that month, an 11.5% increase over February 2025. Visitor spending on the island hit $571.5 million, up 6.8% year over year. Those are not “getting back on its feet” numbers. Those are real growth figures.

Kahului Airport (OGG) is projected to be the state’s fastest-growing gateway this summer. The latest industry forecasts call for a 14% to 17% surge in passenger volume from May through July, driven entirely by expanded domestic service, including American Airlines from Dallas-Fort Worth and Alaska Airlines adding frequencies from San Diego and Portland.

The bottom line: airlines are betting on Maui this summer. When carriers add capacity to a destination, it’s because they see demand. And more seats competing for passengers means lower fares for you.

West Maui — the area most affected by the fires — has been coming back in stages rather than all at once. Some milestones matter more than others for visitors planning a summer trip.

Lahaina Harbor began a phased reopening in December 2025. That’s a big deal. The harbor is the departure point for most Maui snorkel and whale watch boats, and its closure pushed operators to work out of Māʻalaea — workable, but inconvenient for anyone staying on the west side. Harbor access restores the West Maui activity hub that visitors relied on before the fires.

Several restaurants on the north end of Front Street that survived the fires are operating again, including Honu Oceanside, Aloha Mixed Plate, Star Noodle, and Coco Deck. Māla Ocean Tavern is also reported to be open, though specific hours and reservation status are worth double-checking on the restaurant’s own channels before a special-trip detour. At Lahaina Cannery Mall and Lahaina Gateway, more businesses have returned, including Maui Kuʻia Estate Chocolate. The full Lahaina status changes month to month — check our regularly updated guide before your trip.

On the rebuilding side, the official Maui Recovers dashboard shows 568 rebuilding permits issued as of early April 2026, with 181 homes completed and another 305 under construction (plus hundreds of additional applications still being processed). The burn zone itself is still a construction site in many areas. Visitors should expect to see active rebuilding in Lahaina town. That’s not a reason to avoid it, but it is the reality.

If you’re staying in Wailea, Kīhei, or Makena, the day-to-day operations feel largely normal. South Maui wasn’t completely untouched in 2023 — the smaller Pulehu/Kīhei fire did damage in parts of South Maui — but the beaches, resorts, and activity operators in Wailea, Kīhei, and Makena resumed normal operations shortly after the emergency and have been running without interruption since.

The same goes for Central Maui (Kahului, Wailuku, Pāʻia), the Road to Hāna corridor, and Haleakalā National Park. The island’s biggest draw — that half-mile climb above the cloud line to watch sunrise from the summit — is fully operational. Reserve your Haleakalā sunrise permit as far out as possible; summer slots move fast.

Upcountry Maui (Kula, Makawao) took some fire damage but has largely recovered. The Saturday morning Upcountry Farmers Market in Kula is one of the best on the island, and the drive up through Makawao gives you a completely different version of Maui: cooler temps, ranch country, and art galleries instead of beach bars.

Two new events debut on Maui this summer, and both are worth planning around.

The Wailuku Film Festival runs June 18–21 across historic venues in Wailuku town, including the ʻĪao Theater, with a kickoff event on June 17. It steps in after the Maui Film Festival wound down, with a sharper focus on Hawaiʻi, Indigenous voices, and ocean-sports film. Confirm the 2026 venue list and screening schedule on the festival’s own channels as the weekend approaches — it’s a brand-new event and the program is still evolving.

The 45th annual Kapalua Wine & Food Festival returns June 25–28. It’s one of the longest-running food and wine events in the state, and it draws serious oenophiles. Expect multi-day tasting events, cooking demonstrations, and wine dinners across the Kapalua resort area.

National Geographic specifically cited Maui’s regenerative tourism push as a reason for the Best of the World listing. In practice, that means the Mālama Hawaiʻi program — a statewide initiative that matches visitors with volunteer opportunities in exchange for hotel perks, sometimes including a free night. On Maui, participating activities range from beach cleanups and native plant restoration hikes to cultural workshops.

The idea isn’t charity tourism. It’s that Maui’s recovery runs on local businesses and local ecosystems, and visitors who spend money at those businesses and contribute a few hours toward environmental work are actively helping the island rebuild. National Geographic used the word “kōkua” — Hawaiian for help, assistance — and that framing is right. Visiting Maui right now is an act of support, and the island makes it easy to participate.

Flights: With OGG capacity surging this summer, airfares from the West Coast are competitive. Check our summer airfare guide for booking strategy. If you’re flying from the East Coast or Midwest, connecting through LAX, SFO, or SEA tends to produce better fares than routing through Honolulu and adding an interisland hop.

Where to stay: South Maui (Wailea, Kīhei) and West Maui (Kaʻanapali, Kapalua, Nāpili) are both good bases. South Maui puts you closer to Big Beach, Molokini snorkeling, and Haleakalā. West Maui puts you closer to the recovering Lahaina scene and the best sunset coast. For value, Kīhei condos consistently beat resort rates — browse options on Booking.com.

Car rental: Book your Maui rental car early. OGG inventory is tighter than the other islands due to post-fire fleet adjustments that never fully unwound. Lock in a rate now through Discount Hawaii Car Rental. Most reservations are fully cancellable, so there’s no risk in booking early and rebooking if prices drop later.

The responsible visitor note: If you drive through Lahaina, be respectful. Slow down, don’t rubberneck the burn zone, and spend money at the businesses that stayed or came back. Maui earned the Nat Geo listing by rebuilding with intention. The best thing visitors can do is show up, be thoughtful, and tip well.